The platform is rolling out a updated setting that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it currently hosts over 1 bn AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This development aligns with a surge in AI-generated material, driven by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for substandard, mass-produced content that is frequently nonsensical or surreal.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network labeled as AI-generated. In total, in excess of 100 million videos are added to the service each day, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the volume of artificial media they see by opening the “manage topic” setting in the app and selecting the AI content topic. Additional categories that can already be adjusted under the filter encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its rules mandate content makers to label convincing artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the service will now add an artificially created label to content created with its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This step is intended to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for specialists and organizations to create learning resources about ethical AI use. This program will benefit charitable organizations focused on educating coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, amid discussion over proposals to lay off a large number of safety staff in Britain. The company is set to reduce 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content before it gets reviewed by staff. The platform reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
